Competitive differentiation in the B2B marketplace is extremely difficult. Whether your market is computer software, environmental services, financial services, business services, consulting, technology, modeling, information services or professional services, it’s very tough for customers to understand why one solution is better than another providers solution. That’s where thought leadership comes in.
And customers needs driven thought leadership initiative is a key pillar in a strategy to get your firm to stand out in the crowd. The mission of this blog is to explore ways in which any B2B firm can cost efficiently execute on this strategy.