I took a LinkedIn poll to help B2B marketers understand just that. The results indicated a split between webinars, in-person events and social media with in-person events with a major lead. Of course, there is no right answer. It depends on your market and in most cases all types of vehicles should be used by B2B marketers. Yet it does give credence to a growing notion that B2B companies need to be using social media or be left behind.
December 13, 2009
What is the best tactic a B2B company can use to advance their thought leadership?