What is the best tactic a B2B company can use to advance their thought leadership?


I took a LinkedIn poll to help B2B marketers understand just that.  The results indicated a split between webinars, in-person events and social media with in-person events with a major lead.  Of course, there is no right answer.  It depends on your market and in most cases all types of vehicles should be used by B2B marketers.  Yet it does give credence to a growing notion that B2B companies need to be using social media or be left behind.

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About Mark Delfeld

Experienced B2B Marketing Professional with a track record of generating demand, penetrating new markets and maximizing the pipeline View all posts by Mark Delfeld

One response to “What is the best tactic a B2B company can use to advance their thought leadership?

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