I am very high on a chat session called #B2Bchat . In this week’s session they focused on using Facebook for B2B marketing. Although B2B thought leadership was not explicitly addressed, I believe that most of the observations apply.
For example, several participants commented in response to the following question: What is the largest barrier for B2B companies to start a Facebook presence?
- A significant barrier to expanding/improving a Facebook presence is simply having the time to devote to it.
I have heard like productivity comments many times and from many different sources, and not just with regard to Facebook. B2B marketers definitely need new tools to quickly add and curate content.
Another comment caught my eye:
- Facebook needs to have more effective integration with other lead generation activities
I predict that lead generation via any social media tool will be a hot topic. Please see an earlier posting of mine that addresses the linkage between thought leadership and lead generation.